Business Coach and Liaison 
for NI Alliance Partners

  • Calls: Typically one hour per week (up to 4 hours / month)

  • Commitment: 6 Months

  • Cost: Est. $1000 USD (per month)

To register or find out more information, click here or email us directly at


Exotek provides up to 4 hours of monthly coaching calls to support the system integrator to define you business goals and remain accountable to achieving them. Through coaching, you can gain the confidence and perspective to meet your objectives. And, Exotek can be your NI Liaison to ensure that you maximize your relationship with National Instruments.

Your feedback and inputs on APNA’s Business Practices were very valuable...

  Baskar Ceri, Partner Channel Manager, INDRA Region


As small business owner, you often don’t spend enough time thinking about where their business is going, as opposed to the urgency of the day job. Exotek’s coaching can ensure that you spend more time working on your business, not just in it. By take time with an Exotek coach each week to look at your business and review your goals, you can increase your accountability to yourself and your business.


Whether or not you have a team around you, running your own business can be lonely. There is no one to turn to when the chips are down. Exotek can reassure you that you are doing the right things for your business. Exotek can help you establish your business direction and what are your best opportunities. We help you overcome your pre-conceived notions based on your previous experiences to embrace the possibilities of the future.


We can help you evolve your business outlook by better understanding your business’s unique value, so you can devote your attention to your best customer opportunities. Our objective view can help you get out of a rut or take your business to the next level. Success in business is often about making incremental improvements across the board. Exotek coaching can help you find your way forward.

NI Liaison

As an Alliance Partner, your business is predicated on getting the most of your NI relationship. Understanding all the program benefits and navigating through a large company like National Instruments can be daunting for a small business owner. Exotek also has an Austin-based resource that can engage with NI Corporate resources on behalf of the Alliance Partner. The NI Liaison keeps the partner abreast of NI strategies and involved in related activities.

About Exotek

We are the only company that focuses exclusively on business consulting for the test, measurement, and automation industry.

U.S. Address:​

793 Center Street Unit # 634

Lewiston, NY 14092​

Canada Address:

505-265 Westcourt Pl.

Waterloo, ON N2L 6E4



© 2020 Exotek. All Rights Reserved.