Reasons to Work “On’ Your Business (PDF)
File Type: PDF
Subject: Business Strategy
At Exotek, we often use the phrase ‘working on your business not just in it’ to emphasize to our clients to prioritize working to improve their business practices and not get completely consumed with day-to-day activities. This seems particularly hard for systems integrators who view client satisfaction as job #1. If our customer always comes first, then their projects and deadlines always trump our efforts to improve our business. So, with that in mind, we created this business brief to reinforce why we still need reserve time and resources to work on our business.
If your business depends on you, you don’t own a business—you have a job.
-Michael Gerber, E-Myths Revisited