RocLogic Marketing Articles

RecLogic Marketing Articles

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File Type: Website

Subject: Marketing Resources

RocLogic is an excellent resource for engineering & tech companies sell complex solutions and services. David, founder of RocLogic Marketing is an engineer-turned-marketer and understand how engineers think, as well as why marketing can be frustrating. Check out their articles for insightful tips.

Focusing on building awareness of your company is a different animal than focusing on generating sales-ready leads. Why? Because when you’re trying to generate sales-ready leads, your focus is on those that have a near-term problem they want to solve. Whereas when you’re trying to build awareness, you want to engage those that are “maybe some-day” customers (i.e. good fit), even though they may not have an immediate need.

-RocLogic, Building awareness with digital marketing

January 30, 2020