Register here for Exotek workshops and training about best practices for companies in the system integration industry. We also customize this material for individual management consulting engagements.

Client Creation Workshops - Effective Marketing and Selling of System Integration Services


We get it. Our clients commonly cite Marketing and Sales as their biggest challenges. They’d rather focus on technical challenge. For most, Marketing is a complete afterthought, and sales is uncomfortable. But, everyone wants more lead leads to convert into engagements that grow business whether through more clients or more business with existing clients. This two part series on Client Creation addresses successful strategies for partners to develop a sales and marketing program for demand generation and client nurturing.

  • Client Creation Part I – What is Your Go-To-Market Strategy? (Monday, Nov 18, 13:00 - 15:00 pm, NI-Munich)
    A good marketing strategy is essential to creating new opportunities and increasing sales. Without it, your company has difficulty consistently connecting to your desired customer and left floundering to find new business. During this workshop, we will take you through exercises to define you target markets, your differentiation, and how to position yourself to win new business.


  • Client Creation Part II – The Sales Engagement Process (Monday, Nov 18, 15:30 - 17:30 pm, NI-Munich)
    Sales is often difficult for Alliance Partners. Many are great at discussing the technical requirements of the project, but lack confidence in the art of selling. During this workshop, we will discuss practical approaches to engaging potential clients, identifying opportunities, leading the customer through the decision process, and increasing your chances of winning the business. 

You are welcome to attend either session for € 250 or both for only € 400. Click on 'Book It' below to make your reservation.

U.S. Address:​

793 Center Street Unit # 634

Lewiston, NY 14092​

Canada Address:

505-265 Westcourt Pl.

Waterloo, ON N2L 6E4



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