This article discusses six common mistakes salespeople make when they hear “no” from a prospect. They might take it personally, not understand the reasons for the rejection, and give up too easily or burn a bridge with the prospect. By avoiding these mistakes, you can change your mindset, respond positively to rejection, and even turn it into an opportunity.
- Accepting ‘bad yeses’
The old adage of ‘seek first to understand’ comes to mind. Before reacting to a ‘no’, we should first attempt to know why it is a no, then formulate a strategy to respond, even if it is not to pursue further but lay the groundwork for a ‘yes’ next time.