Getting Focused in Your Business Strategy
File Type: PDF
Subject: Business Strategy
Your company provides world-class services to your customers, but how do you distinguish yourself from your competitors? In this Business Acumen Brief, we will discuss the importance of Focus. What does it mean? How do you get it?
To get into the consumer’s mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
– Al Ries, Focus – The Future of Your Company Depends On It