Six Critical Steps for Client Creation
We get it. Our clients commonly cite Marketing and Sales as one of their biggest challenges. They’d rather focus on solving the technical problem. For most, marketing is a complete afterthought, and sales is uncomfortable. Nevertheless, everyone wants more leads to grow business.
Throughout the client creation process, the focus should be on the CUSTOMER, not YOU. Classifying your clients and defining their personas will improve your ability to contrast yourself from the competition and capture your client’s attention.
-Exotek, Six Critical Steps to Client Creation